Develop your designs into real products that you can proudly sell and wear.

Let’s talk about how we can transform your business.

“Helping fashion businesses and startups create apparel ranges so you can turn your ideas into real products. With our complete design room services, you can consider us your very own fashion development team by your side.”

— Yvonne El-Alam

Everything you need to realise your fashion business vision

We understand how hard it is to find the right support and guidance when looking to launch or grow your fashion business. Trying to find fashion professionals you trust to bring your designs to life can be a constant challenge, as is balancing that ever expanding to-do list.

Let’s be honest. Even getting a peek behind the often closed doors of the fashion industry can seem impossible if you’re not already on the inside. And all you want is to talk to someone who understands the intricacies of garment development.

What if I told you it doesn’t have to be like that?

Here at Fashion Smart we believe there is a better way

Whether you are a fashion startup or an established business, we have the solutions for taking your products from concept to reality. With Fashion Smart as a trusted partner by your side, you can develop your garment products from a design idea right through all areas of product development up until the production stage.

All guided by reliable, expert advice, supported by highly-skilled fashion professionals and connected to key suppliers and manufacturers. That’s doing the business of fashion smart.

Get training from the fashion experts.

Fashion Smart is also a training service helping individuals develop their patternmaking skills, grading, and CAD operation. We have helped numerous individuals and businesses up-skill their technical knowledge with CAD and Adobe Illustrator to expand their potential in the fashion industry.

“It has been my absolute pleasure to work with Yvonne on a number of garment projects for my business designs. If you want a pattern maker with intelligence, knowledge and the desire to solve problems, Yvonne, with her attention to detail, cannot be surpassed.”

— Rhyce Winterbourne, RJW Shirts

Successfully launch your range in 3 steps

1. Design and vision

A confident and clear vision is essential to successfully move your design through the development and production stage to ultimately sell your designs. However, gaining clarity on your designs and sourcing options can be confusing and leave you feeling overwhelmed.
We've helped dozens of businesses just like yours successfully navigate the fashion industry and move confidently forward to create their apparel range. So whether you are just starting out or already on the path to development, I can help you do the same
2. Development

Development is where you will see your creative ideas come to life. All the technical steps are taken in this step including tech packs, patterns, samples, fittings, and grading. Over my 33 years in business, I have developed proven techniques to ensure efficient production at the sample stage.
We ensure all details are presented clearly and checked for each style and design created. So you'll feel confident that your design is just what you envisioned as you move into testing and manufacturing.
3. Get ready to launch

Finding the right manufacturers for your products can be tricky. Some will only produce high-volume orders, others don't offer technical advice, and some simply won't work with startups. Whereas the sheer number of different suppliers and finding the one that fits your needs can be time-consuming.
We pride ourselves on the quality of the close relationships with suppliers and manufacturers over the years. These connections mean you get access to exactly the right people you need when you need them for your end-to-end garment range creation.